Privacy Policy

Privacy Policy

Last updated: 27 August 2025

This Privacy Policy explains how Pure Weight Loss collects, uses, stores, and protects your personal data when you use our website and services. It also outlines your rights under the UK GDPR and the Data Protection Act 2018.


1. Who We Are (Data Controller)

Pure Weight Loss (“we”, “us”, “our”) is the data controller responsible for your personal data.


2. Data We Collect

We may collect and process the following types of data:

  • Identity Data: Name, date of birth, gender
  • Contact Data: Email address, phone number, billing and delivery address
  • Account Data: Login details, preferences, order history, customer support interactions
  • Health Information: Details provided during consultations or assessments related to weight loss treatments (see Section 5)
  • Transaction Data: Purchase details, payment amounts, and refunds (payment data is securely handled by third-party providers)
  • Technical Data: IP address, browser type, device information, operating system, approximate location, cookies
  • Usage Data: Website activity, pages viewed, session duration
  • Marketing Preferences: Your choices regarding promotional communications

3. How We Collect Your Data

We collect data in the following ways:

  • Directly from you: When you create an account, place an order, complete forms, or contact support
  • Automatically: Through cookies and analytics tools when you use our website
  • From third parties: Including payment providers, delivery services, identity verification partners, and healthcare professionals involved in your care

4. How We Use Your Data & Legal Bases

We process your personal data only when permitted under UK GDPR:

  • To provide services: Order processing, delivery, and customer support (Contract)
  • Clinical services: Consultations and treatment planning (Healthcare purposes)
  • Payments & fraud prevention: Secure transactions and fraud detection (Legal obligation / Legitimate interests)
  • Communications: Order updates and service messages (Contract / Legitimate interests)
  • Marketing: Newsletters and offers (Consent or soft opt-in)
  • Analytics: Improve website performance (Consent / Legitimate interests)
  • Legal compliance: Regulatory obligations (Legal obligation)

5. Special Category Data (Health Information)

If you use our clinical services, we may process sensitive health-related information necessary for your treatment.

  • Processed under UK GDPR Article 9(2)(h) for healthcare purposes
  • Protected with strict security measures and limited access
  • Only collected when necessary for safe and effective treatment

Please do not share medical information unless requested.


6. Sharing Your Data

We only share your data when necessary with:

  • Trusted service providers (hosting, payments, delivery, customer support)
  • Licensed healthcare professionals and partner pharmacies
  • Fraud prevention and compliance partners
  • Regulatory authorities where required by law

All third parties are required to maintain strict confidentiality and security standards.


7. International Data Transfers

Your data may be transferred outside the UK/EEA. Where this occurs, we ensure appropriate safeguards such as:

  • Adequacy decisions
  • UK International Data Transfer Agreements (IDTA)
  • Standard Contractual Clauses

8. Data Security

We implement strong technical and organisational measures to protect your data, including:

  • Encryption
  • Secure servers
  • Access controls
  • Staff training and compliance procedures

While no system is completely secure, we continuously improve our safeguards.


9. Data Retention

We retain your data only as long as necessary:

  • Orders & accounts: Up to 6 years for legal and tax purposes
  • Clinical records: In line with healthcare regulations
  • Marketing data: Until you withdraw consent
  • Cookies: As defined in our Cookie Policy

10. Marketing & Communications

We will only send marketing communications if you have given consent or where permitted by law.

  • You can unsubscribe at any time
  • Service-related emails (e.g., order updates) are essential and cannot be opted out of

11. Cookies & Analytics

We use cookies to improve your experience:

  • Essential cookies: Required for website functionality
  • Analytics cookies: Help us understand website usage (with consent)
  • Marketing cookies: Personalise content and offers (with consent)

You can manage your cookie preferences at any time through our website settings.


12. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise your rights, contact: privacy@pureweightloss.co.uk
We aim to respond within one month.


13. Contact & Complaints

If you have any questions about this Privacy Policy or your data, please contact us:

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).


14. Changes to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be clearly communicated on our website and will apply to future use of our services.

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